Sr. Director, eCommerce North America
Sara Welch Goucher leads the NA eCommerce business at Molson Coors Beverage Company. In her tenure at MCBC, the eCommerce channel has grown triple digits and become one of the top growth drivers for the company. In 2022, B2B and B2C channels grew double digits and gained nearly 2 share points. She joined MCBC in 2018 after 10 years with Kimberly-Clark Corporation, where she worked in sales, brand marketing, global marketing, and eCommerce. When not slinging suds on the internet, she enjoys spending time with her family, reading, salsa dancing, traveling, and watching documentaries. Sara lives in the Chicagoland area with her husband and 2 small children. Sara graduated with a degree in Business Administration from the University of Illinois Urbana-Champaign.