North American eCommerce Director
Sara Welch Goucher leads the US eCommerce business at Molson Coors Beverage Company. Her team’s mission is simple: slinging suds on the internet! In her tenure at MCBC, the eCommerce channel has grown 11x and become one of the top growth drivers for the company. She joined MCBC in 2018 after 10 years with Kimberly-Clark Corporation, where she worked in sales, brand marketing, global marketing, and eCommerce. When not helping legal drinking age consumers learn about the ability to buy beer online, she enjoys spending time with her family, reading, salsa dancing, traveling, and watching documentaries. Sara lives in the Chicagoland area with her husband and 2 toddlers. Sara graduated with a degree in Business Administration from the University of Illinois Urbana-Champaign.