Cheryl Policastro
Chief Strategy Officer
TPN
Cheryl leads Strategy and Insights for TPN. A 25-year retail, brand and analytics specialist, she joined TPN in 2016 and has played critical roles in TPN capability development and new business. Cheryl has a robust background in brand management, shopper marketing and analytics with companies such as L’Oréal and Novartis where she spent 14 years leading healthcare initiatives for insights, analytics, and grocery shopper marketing. Prior to joining TPN in 2016, she led shopper marketing for global home and healthcare company, Reckitt Benckiser.

Cheryl has a BS from University of Richmond - Robins School of Business and an MBA from NYU Stern School of Business. She enjoys a wide variety of activities with great passion for hiking, kayaking, skiing, yoga and exploring amazing food and wine. Cheryl lives along the coast in New Jersey where she raised her two sons.
Cheryl Policastro