Sr. Director, Commerce Marketing
Bob Waibel has been with Conagra Brands for 13 years. He leads the Shopper Marketing and Retail Innovation teams out of the Chicago Headquarters. Bob and the Shopper Marketing team work closely with our customers to drive sales across retailer ecosystems through marketing activation by leveraging shopper and retailer expertise. Bob has been in the CPG industry for 30 years working on both the manufacturer and marketing agency side, with industry leaders like Coca-Cola, Anheuser-Busch, Leo Burnett and WPP.