Kyle McWhirter is the Senior Director of Emerging Brands at Instacart, the leading grocery technology company in North America with a marketplace spanning 70,000+ stores across 5,500+ cities. Kyle leads Instacart’s Mid-Market and SMB Sales organizations, which partner with Emerging brands to reach and engage with online consumers directly at the point of purchase. Prior to joining Instacart, he was General Manager at advertising agency Spotlight by Ascential and, prior to that, he spent more than four years at Amazon where he was the Chief of Staff for the Consumables Advertising team at Amazon. In that role, Kyle was responsible for growing the search and programmatic business lines with Amazon’s largest partners. Kyle is based in New York City.