Vice President of Fresh Meats Marketing and Premium Programs
Kent is responsible for directing the marketing effort for the Fresh Meats Business Unit while leading a team of brand managers, business managers, and dedicated agency support personnel of over 25 people. Kent and his team are accountable for all marketing efforts related to our fresh beef and pork brands, marketing direction for our case-ready business, and marketing support and coordination for our fresh meats value-added business. Additionally, Kent is responsible for the P&L of our growing NAE (No Antibiotics Ever) beef and pork programs, and our “Climate Friendly,” reduced-GHG program with accountability for live animal supply coordination, product mix, pricing and sales. In Kent’s current role he provides leadership for the business unit with strategic marketing direction, brand portfolio management, go-to-market communication, and sales support for all fresh meats branded and private label branded customer initiatives. Kent and his team support the retail, food service and international sales channels.