[ LAB #4 ]
Winning at Walmart - What's Now and New, From How to Wow!
Tuesday, December 8, 2020
12:00 p.m. - 2:00 p.m. (ET)
No retailer consistently demands more of themselves on behalf of their beloved customer as Walmart. In-turn, they demand the best service, ideas and innovation from their supplier partners. Therefore, it's crucial for marketers and their partners to stay ahead of what's happening NOW and learn what is NEW at this retail powerhouse in order to go from HOW to WOW!
In this robust 2-hour Learning Lab, get up to speed on the latest WMT news, financials and leadership changes, and hear the insider track on the most current merchandising and marketing pillars as well as the latest on Walmart Media Group (WMG).
Additionally, we'll dig in with an interactive discussion reviewing several best-in-class shopper marketing case studies and dissect their unique strategies and big ideas. The class will also explore how to navigate and win with your own brands by teaching you an exclusive approach to brainstorming to create your own winning Walmart ideas.
We'll also discuss:
- How Walmart is responding to COVID-19 with virtual and safe local events as well as exciting seasonal events
- Updates on Walmart+, Spotify and their new healthcare alliance
- Plans for new at-home coronavirus testing products
- Commitment to zero emissions, and so much more
And we'll round out this interactive session with a current view of how the big four (Walmart, Amazon, Target and Kroger) are competing and winning across customer needs and wants - and even give you a few timely predictions and their implications.
Path to Purchase Institute Member's Price: $200
Non-member's Price: $350