Wednesday, January 27, 2021

As eCommerce continues to accelerate, brands are facing a new challenge: a shrinking retail shelf.  Although eCommerce offers retailers, brands and shoppers an “endless aisle” of assortment, disproportionate traffic and sales go through the top 3 product search results on retailers’ sites, making it critical to invest in effective shopper marketing programs to engage shoppers, win the digital shelf and get “in the basket” for longer term repeat behavior.

Retailers have recognized this brand advertising need and new revenue stream opportunity, both developing and partnering to monetize their platforms and data to offer brands a menu of retail media targeting and advertising capabilities. 

In this interactive 2-hour Learning Lab, get up to full speed on the unique value of retail media, the retail media business models, the key players and their capabilities, and when and how to leverage them for maximum shopper engagement and program ROI.

We will also:

• Debunk common myths around retail media investments and strategies
• Share best practices for how brands should fund and manage retail media investments
• Offer recommendations for how retail media investments can be leveraged in JBP process
• Review the metrics that matter and so much more!

Cost to attend

Member: $350

Non-Member: $450

Presented by:

Now Available ON DEMAND

No retailer consistently demands more of themselves on behalf of their beloved customer as Walmart. In-turn, they demand the best service, ideas and innovation from their supplier partners. Therefore, it's crucial for marketers and their partners to stay ahead of what's happening NOW and learn what is NEW at this retail powerhouse in order to go from HOW to WOW!

In this robust 2-hour Learning Lab, get up to speed on the latest WMT news, financials and leadership changes, and hear the insider track on the most current merchandising and marketing pillars as well as the latest on Walmart Media Group (WMG).

Additionally, we'll dig in with an interactive discussion reviewing several best-in-class shopper marketing case studies and dissect their unique strategies and big ideas. The class will also explore how to navigate and win with your own brands by teaching you an exclusive approach to brainstorming to create your own winning Walmart ideas.

We'll also discuss:

• How Walmart is responding to COVID-19 with virtual and safe local events as well as exciting seasonal events
• Updates on Walmart+, Spotify and their new healthcare alliance
• Plans for new at-home coronavirus testing products
• Commitment to zero emissions, and so much more

And we'll round out this interactive session with a current view of how the big four (Walmart, Amazon, Target and Kroger) are competing and winning across customer needs and wants - and even give you a few timely predictions and their implications. 

Cost to download

Members and non-members: $350