Commerce’s “Iron Man” Moment

• The Unified Commerce promise
• The Unified Commerce reality
• The data opportunity in a Unified Commerce reality

Understanding the Data Fragments

• The commerce tech and data ecosystem
• Grouping data based on application
• Focus on people data
• Focus on Off-Retail data
• Focus on On-Retail data
• Focus on PDP data

Data Integration Through a Behavioral Lens

• From Purchase Journeys to Moments that Matter
• Using Moments that Matter to turn data into insights
• Data Democratization – A proposed concept

The Robots Are Here

• The expansion of data collection
• The impact of Machine Learning on data analysis
• The impact of Machine Learning on Commerce Optimization
• Case Study – The Optimized Commerce Creative Execution

Key Takeaways + Q&A