State of Retail Media

• Current landscape and latest developments

• Imperative of retail media investment for retail and market leadership

• Latest outlook, challenges and implications for brands and retailers

Evaluating New Opportunities

• What are retail media tactics, targeting and measurement capabilities available across key players?

• What are the most common opportunities, proposals and investment asks?

• How should leaders evaluate such propositions to maximize performance before activation?

• What questions should leaders be asking to best collaborate internally and externally?

Evaluating Performance

• What are the most common retail media metrics available?

• How are these metrics often provided to leaders? What are some reporting examples?

• What does success look like and how can leaders assess against their objectives?

• What questions should leaders be asking to truly evaluate performance and identify drivers of success and gaps and opportunities for future optimization?

• How should we measure retail media investment and performance compared to traditional strategies and what is needed to help brand manufacturers make better decisions across their business?

Key Takeaways + Q&A