Please join us for a session to introduce the value of streaming video in marketing strategies to reach today's digital consumer.
The past two years have seen dramatic changes in online and offline consumer behavior. How we watch the programs and content that interest us have changed radically. By 2024, if not sooner, average daily viewing time on digital video consumption will surpass traditional linear TV!
As we shift our content viewing behaviors towards convenience, choice, and delivery, smart marketers are moving their budgets to reach growing video audiences. Brands that apply the interactivity and engagement inherent in digital advertising will improve brand awareness and recall by pivoting their video assets to meet today's consumers where they are.
We hope you will join us to learn more about the changing landscape of CTV, OTT, and digital video, and learn how to harness the power of video ad placement across any screen, to reach your target audience.