Name
Creepy or Cool: Unlocking Growth by Understanding how Shoppers Really Feel about Privacy and Personalization
Raj Badarinath
Description
RichRelevance is a global leader in omnichannel personalization and Raj will share insights from the San Francisco-based company’s annual look at consumers evolving expectations of retailers and brands when it comes to personalization and privacy. The research exposes sharp differences among different demographic groups and surprising insights marketers can capitalize on to drive growth while steering clear of personalization pitfalls.