Name
Beyond Batch-and-Blast: Achieving True Personalization with Email Marketing
Greg Zakowicz
Description
The next evolution in email marketing has arrived. Just as mass email campaigns of the past gave way to today’s segmented campaigns that employ a batch-and-blast approach, tomorrow’s email marketing will be hyper-personal and more effective. The reality of one-to-one email marketing is at hand thanks to segmentation tools, recommendation engines and lifecycle messaging automation that combine the cost-effectiveness of a batch-and-blast approach with the effectiveness of personalization – to delight customers and grow sales.