The next evolution in email marketing has arrived. Just as mass email campaigns of the past gave way to today’s segmented campaigns that employ a batch-and-blast approach, tomorrow’s email marketing will be hyper-personal and more effective. The reality of one-to-one email marketing is at hand thanks to segmentation tools, recommendation engines and lifecycle messaging automation that combine the cost-effectiveness of a batch-and-blast approach with the effectiveness of personalization – to delight customers and grow sales.