Full Name
Jeriad Zoghby
Job Title
Global Personalization Lead and Southwest Agency Lead
Company Name
Accenture Interactive
Speaker Bio

Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Under his leadership, Accenture Interactive’s personalization patents now exceed 235. Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences to treat customers as individuals instead of personas. Jeriad and his team enable clients around the world to create unique, curated and seamless experiences for their customers across channels.
Jeriad Zoghby