Nishat joined IRI in June 2017 to lead a team focused on re-inventing advertising by offering a portfolio of revolutionary consumer personalization and measurement capabilities that allow clients to more effectively plan, target, activate, measure and optimize marketing activities – to drive true one-to-one personalization. Prior to IRI, Nishat led the customer communications team at 84.51º, where he helped The Kroger Co. and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Prior to 84.51º, Nishat led strategic partner development at dunnhumby and elevated the company’s digital media media measurement and targeting business. He graduated from Harvard University with a bachelor’s degree in applied mathematics and a master’s degree in computer science.