David has worked for over 20 years in CRM, Digital and Content assignments across an array of industries, geographies and marketing disciplines. David led Meredith Xcelerated Marketing, recognized as the father of content marketing, with major clients like Kraft, Nestle, NBC, Fiat Chrysler, Ford, Lowe’s, CVS Health and Bank of America. David was responsible for the publication of the most detailed narrative on content marketing, called “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices and processes to help clients navigate successfully into the content era. This work has been adopted by the ANA, and its members. MXM was recognized as content marketing agency of the year in both 2014 and 2015.