June 28, 2022

7:30 AM - 5:00 PM
Registration Open
7th Floor Registration Desk
11:00 AM - 5:00 PM
The Path to Purchase Institute Connect


June 29, 2022

8:00 AM - 10:00 AM
The Path to Purchase Institute Connect


June 29, 2022

10:30 AM - 11:05 AM
The Future of Retail Media Networks

Retail media networks are more popular than ever, and every retailer seems to be launching one. In this session we'll explore the current state of retail media networks, why they have emerged as a priority to retailers, and what the best practices to leverage them are. We'll also look at how they are likely to evolve over time, and what you can do now to prepare for that future.

You'll learn:

  • Why retail media networks are so popular and what they mean to retailers
  • How to maximize your current investment on retail media networks
  • How to measure your success on retail media networks
  • 8 key ways retail media networks will evolve in the future
Red Lacquer Room
11:05 AM - 11:45 AM
The Omnichannel Retail Media Opportunity

The bridge linking the shopper journey from offline to online has enabled a new degree of depth in connecting with consumers in the fast-growing Retail Media ecosystem. With onsite, at-store and in-store advertising now part of the Retail Media mix, this additional physical presence represents immense new opportunities ready to be unlocked.
During this panel, we will discuss:

  • How Retail Media has emerged as its own media channel and how in-store media can complement the surging online growth
  • The new processes needed to be implemented now on both the advertiser and retailer level to make it easier to buy, optimize and measure retail media
  • The standardization of key metrics, formats and measurement solutions for Retail Media as a whole
  • Growth plans for the near future and early success stories
Red Lacquer Room
11:45 AM - 12:45 PM
Exhibit Hall Room
12:45 PM - 1:25 PM
Retail Media and Data Monetization: Maximizing Customer Engagement and Alternative Revenue

Coresight Research estimates global retail media ad revenues will reach $75B in 2022, up 80% from 2021, driven by the growth in e-commerce, the increasing value of retailer first-party data, and enhancements in the underlying marketing technology. Done right, retail media can deliver more relevant content to shoppers while also generating incremental revenue for the retailer.
In this session, we will discuss:

  • How retailers and CPGs can use retail media to drive sales by delivering a more personalized experience online and in-store
  • How retailers can create an alternative revenue stream from retail media to fund e-commerce and other investments
  • How retailers, especially regional and smaller players, can build the technology and expertise they need to provide a compelling value proposition to CPGs
  • How CPGs are leveraging retail media and the potential implications for trade and shopper marketing budgets
  • How will retail media evolve over the next 2-3 years
Red Lacquer Room
1:25 PM - 1:55 PM
Complete Your Retail Media Plan With Audio In-Store

This session will unlock how the implementation of audio advertising is vital to enhancing the physical brand and retail experience. We will demonstrate the influence of audio as a valuable element within retail brick and mortar – a retail media extension that engages consumers at the moment when propensity to spend is highest.

Red Lacquer Room
1:55 PM - 2:25 PM
How to Measure, Organize and Grow During the Retail Media Explosion

The explosive growth in retail media has made once-minor challenges more important than ever: how do you measure performance and success and how do you ensure you’re taking full advantage of the opportunity - both as an organization and as an advertiser? In this session, you’ll hear about the industry from a retailer marketplace innovator, a CPG brand giant and the leading retail media platform provider. They’ll share what they think the most pressing challenges to solve are, how smart organizations can stay ahead in planning and execution, and the keys to success both now and in the future.

Red Lacquer Room
2:25 PM - 3:15 PM
Networking Break

Sponsored by Catalina

3:15 PM - 4:00 PM
Re-telling Retail: How a $100B Opportunity is Redefining Retail

It’s nearly impossible to talk about retail without talking about retail media. With consecutive years of double digit growth, retail media has transformed the retail industry–and what it means to win at retail. Join Google and industry experts from BCG and New Stream Media as we delve into recent research on how the accelerated growth in Retail Media Networks has changed the world of retail. Learn why you should care and what you can do to thrive in this dynamic marketplace.
Key Takeaways:

  • What are the drivers behind retail media growth
  • How retail media growth has impacted key retail stakeholders
  • Trends or shifts can we expect in the next 5-years
  • One thing you can do today to thrive in retail media tomorrow
Red Lacquer Room
4:00 PM - 4:20 PM
How to Really Measure Retail Media Success

The value of retail media networks is clear. Or is it? While the promise of tapping into valuable, first-party shopper data to connect with consumers across the entire buyer journey is appealing, brands are still struggling to measure the success of retail media in a way that is meaningful to their organization. Proving ROI—and now on top of that, the incremental value of each new retailer that launches a network—continues to plague many organizations.

Join Skai and Nature's Food Path as we share some best practice strategies for measuring success across multiple retailers. Attendees will learn:

  • How to optimally invest budgets across retailers
  • Which key objectives are important across the major retailers
  • What to measure and the data required to do this
Red Lacquer Room
4:20 PM - 4:50 PM
Six Questions to Ask about Retail Media Networks

Retail media networks can be an important channel in a brand’s advertising strategy. To maximize the potential of RMNs, brands need to establish well-defined goals, like winning back lapsed brand buyers, promoting a limited distribution item and attracting new buyers. During this session, Mike Ellgass, EVP, Retail Marketing Solutions, IRI, and a member of Walgreens Advertising Group will share six attributes brands should look for when analyzing RMNs to determine if a network will help them achieve revenue and market share goals. They will also discuss how brands can maximize their investment in this increasingly important advertising channel.

Red Lacquer Room
5:00 PM - 6:30 PM
Cocktail Party

Sponsored by Albertsons Media Collective

Grand Ballroom


June 30, 2022

7:00 AM - 4:30 PM
Registration Open
4th Floor Registration Desk
7:30 AM - 8:30 AM
Exhibit Hall Room
8:30 AM - 9:05 AM
Connected Commerce is Cooking @ Campbell's

Campbell’s is developing a “recipe for success” in the ever-changing world of omnichannel shopper marketing, retail media, and e-commerce. As with all recipes, there can be constant iterations and Campbell’s is busy in their “test kitchens” cooking up new ways of working with retail platforms, shoppable media opportunities, and e-commerce. Hear from Campbell’s as they share their approach to new ways of working, lessons they are learning, and what lies ahead for brand marketers and agencies as they partner together. Bon appetit!

Red Lacquer Room
9:05 AM - 9:45 AM
Putting Retail Media to Work for Shoppers

People don’t need more advertising. Instead, leading retail media networks owe their success to creating a better shopping experience. With purchase habits under continuing disruption, brands and retailers are working together today to make shopping easier and faster. The result is a media ecosystem built on greater accountability to both consumers and brands. Discover how every step of the journey can drive more value for shoppers.

Red Lacquer Room
9:45 AM - 10:15 AM
Maximizing Your Media Mix: The New Marketer’s Approach to Retailer Strategies

With so many shifts in shopper behavior, there have been so many headlines about the new consumer but what about the new marketer? In this session we’ll discuss key changes in the marketing landscape from a cookie-less future to shifts in shopping behaviors to the expansion of CTV advertising, while leaning into how brands and agencies have recalibrated their media mix accordingly. Following a short keynote focused on the new reality for marketers, hear firsthand from media experts on their approach, strategies, and pivots in the fast-moving environment.
Key Insights:

  • How the changes in the AdTech playing field have driven breakthroughs and shifts in consumer patterns
  • How to find the right balance in your media mix while upholding media commits to key retail partnerships
  • What to look for as you test and learn with new partners and tools to maximize the impact of your media dollars
Red Lacquer Room
10:15 AM - 10:45 AM
Breaking Down the "Search Silos"

Paid search and organic search programs are often approached very differently – with separate teams, different agencies, unique KPIs, and stand-alone budgets. Yet retail media, organic search, and product content are deeply intertwined in the digital shopper’s path to purchase. In this unique session, Abi Harmon from Flywheel Digital and Amanda Wolff from OneSpace will help manufacturers break down their “search silos” with actionable tips and insights into how retail media can be made more efficient and effective by orchestrating in concert with seo and content development programs.
Learner Outcomes:

  • An understanding of how to improve efficiency and effectiveness of media investments using content and seo
Red Lacquer Room
10:45 AM - 12:00 PM
Exhibit Hall Room
12:00 PM - 12:35 PM
The Surprising Importance of the Convenience Shopper for All Retail Channels

Marketers are hyper-focused on finding exactly the right audience for their advertising. Often overlooked, however, is finding the right moment. Ads delivered right before a shopping trip have the potential to deliver outsized returns. But how can advertisers reach an audience just before spending inside retail channels?
GSTV hypothesized that since consumers often stop for fuel as part of a larger shopping trip, a fuel transaction would be a good predictor of immediate future spending. To test this hypothesis, GSTV worked with Affinity Solutions to analyze the spending behavior of 20 million active credit and debit card accounts in the 3 hours immediately following a fuel-up. Spend behavior was compared to accounts without an observed fuel transaction that day.
Put into practice, the Mars Agency is one of agencies who partners with channels like GSTV as part of its retail media strategy to complement their clients’ existing media buys and reach shoppers during optimal moments of consideration.
Join Kristal Walton, VP, CPG for GSTV, and Mike Woods, Chief Revenue Officer for Affinity Solutions, and Julia Miller, Group VP, Media Strategy for The Mars Agency, for a fireside chat as they discuss the study’s findings and the implications and best practices for brand marketers seeking to reach consumers actively on the path to purchase as they build their omnichannel retail media strategies.

Red Lacquer Room
12:35 PM - 1:15 PM
Bringing the Kraft Heinz Brand Experience In-Store

Get ready for a delicious case study from Kraft Heinz and Cooler Screens. The campaign featured award-winning creative shown in full-color 4K on in-store screens across the US and focused on bringing the brand experience in-store. Hear why Cooler Screens’ canvas was the canvas of choice for their message, and how the Kraft Heinz in-store media tool chest looks post-test.

Red Lacquer Room
1:15 PM - 1:45 PM
Networking Break

Sponsored by Vericast

1:45 PM - 2:15 PM
Navigating the Tech Side of Retail Media to get the Control, Transparency and Measurement You Need

It's no secret that most retail media networks work with multiple technology and service providers to run their advertising or power their retail media tech stack. The technology side can be incredibly complex and technical, and navigating that melee is a headache for both retailers building their network and brands trying to find the best partners to work with. How do you know what to look for in your retail media partners? And more importantly, why is digging into the details essential to your brand's success?

This panel discussion will bring together experts from the brand, retailer and technology side to share insights and discuss what brands should consider - and what hard questions to ask - as they make retail media investments including:

  • How current shopping behaviors affect your strategy (and shifting in response)
  • Choosing partners that fit your approach and how consumers shop
  • Connecting your off-site approach to drive incremental ROAS
  • Having the ability to unify investments across all media channels
Red Lacquer Room
2:15 PM - 2:45 PM
A Deep Dive on Retail Media in Specialty Retail

A discussion with leading retail media networks in specialty retail – CVS and Home Depot. Both organizations hold first mover advantage in their categories and are growing and scaling their businesses in a competitive retail media landscape. Hear from their leadership teams directly on how they are growing and leading change, building deep partnership with their brands, finding operational efficiencies in ways of working, and balancing scale and innovation.
Key insights:

  • Hear their first-hand experience in building an RMN
  • Opportunities and challenges in being first mover in their respective categories
  • How to partner effectively with brands to drive growth and a productive relationship
  • What are they excited about for the future of retail media and how their organizations are leading
Red Lacquer Room
2:45 PM - 3:00 PM
3:00 PM - 3:30 PM
Media Networks: The Power of Innovation and Customer Centricity

In an ever changing marketing landscape, new innovative opportunities emerge. Exclusive supply, insights and omnichannel advertising solutions are key for helping brands create premium consumer experiences. Join Yahoo and Marriott as they announce their latest exclusive collaboration - Marriott Media Network. Discover how their new travel media network offers personalized content through brand safe experiences at all stages of the consumer journey - and serious growth opportunities for all stakeholders.
Three key takeaways:

  • What does a partnership built on trust and innovation look like
  • Why everyone should be embracing private media networks
  • How to enhance a consumer journey at the right moment, across all screens
Red Lacquer Room
3:30 PM - 4:00 PM
Score Big: How the Networks Stack Up

With so many networks and so many differences amongst them, how do you keep track of their offerings? And more importantly, how do you know which networks have the capabilities to deliver what you need? We’ve taken a deep look across the landscape and analyzed key retail media networks in Mass, Electronics, Grocery, Drug and Emerging Channels to create a first-of-its-kind scorecard. Join Head of Media at The Mars Agency Ethan Goodman as he unpacks which networks score big and which have room to grow in key success metrics. It’s a lively, not-to-be-missed discussion geared for both brands and agencies as they navigate this evolving space. Plus, everyone who attends will walk away with the introductory edition of this industry-first quarterly report that compares and grades the key players in this space.

Red Lacquer Room
4:00 PM - 5:30 PM
Closing Cocktail Party
Exhibit Hall Room