Full Name
Mike Ellgass
Job Title
EVP Retail Marketing Solutions
Company
IRI
Speaker Bio
Michael is the retail marketing expert within IRI's Retail Client Solutions division. He works with leading CPG retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From insights and purchase-based audiences to measurement across sub-campaign elements, his team works to bring the power of big data and superior methodology to drive growth.
Speaking At
Six Questions to Ask about Retail Media Networks
Mike Ellgass