GM Strategy, Commerce
Nich brings over a decade of experience in digital advertising, Ecommerce, and retail marketing technology in venture-backed startups in Seattle. Nich spent the majority of his ad-tech career helping grow companies like AdReady and the Amazon-integrator, Mercent Corp., now a division of CommerceHub. Building on expertise developed integrating major brands and retailers onto Amazon’s Marketplace at Mercent Corp., Nich started an Amazon Consulting firm helping brands run their businesses and advertising on Amazon’s complex marketplace. Later, after launching his own brand on Amazon, Nich joined forces with BuyBoxExperts to lead their Amazon Advertising business, supporting top-tier brands’ PPC and DSP efforts on Amazon. Nich joined Skai™ to help lead the Ecommerce business unit, pointing the industry-leading search technology toward the erupting Retail Advertising opportunity. Nich holds a BA in Music Theory and History from Whitman College.
How to Really Measure Retail Media Success