Director, Digital Commerce & Omnichannel Shopper Marketing
Campbell Soup Company
Chris has spent the majority of his career – nearly 13 years – at Campbell Soup Company, holding quite varied roles in B2C and B2B marketing and sales, working across several product categories in multiple geographies. For the last four years he’s worked in the company’s Snacks division, first in brand roles in the Cookie/Cracker and Salty business units, and since November as Director of Digital Commerce & Omnichannel Shopper Marketing. In this role he leads the omni shopper function as well as the eComm center of excellence, which means he has heavy involvement in retail media. He earned his bachelor’s degree in communication and MBA degree in marketing from Villanova University, and is still mourning the retirement of men’s basketball coach Jay Wright.
Connected Commerce is Cooking @ Campbell's