Rachelle has 15 years of sales and marketing experience spanning the Retail, Agency and CPG industries. Her retail experience includes working on the legendary Beauty Team at CVS. On the agency side, she served as a Retail Strategy Director leading retail strategy in the commerce and shopper marketing space for CPG, retail and finance clients including Coca Cola, Kroger and American Express. Her CPG experience includes sales planning, trade marketing, field sales and creating go-to-market strategies for industry leaders including Unilever, Pfizer and L’Oreal. In addition to traditional CPG, her experience includes sports and entertainment licensing with industry leaders including Disney, DreamWorks, Major League Baseball and NFL. She currently serves as Commerce Lead on Google’s Agency Commerce Team where she spearheaded the team's first industry partnership with Path to Purchase Institute. Rachelle holds a Bachelor’s Degree in Marketing and Advertising from Purdue University and a Master’s Degree in Management Strategy (with distinction) from NYU. Originally from the Chicago area, she’s a long-time New Yorker.
Re-telling Retail: How a $100B Opportunity is Redefining Retail