Kristal Walton, SVP, CPG, is responsible for helping to shape GSTV’s go-to-market strategy and grow brand partnerships for CPG and Retailer brands. She is hyper-focused on the development of successful brand campaigns leveraging GSTV’s captive and engaged audience.
Prior to GSTV, Kristal was Omni-Customer Marketing Manager at SC Johnson. Kristal has an extensive background in the development of omni-channel marketing campaigns that span national media as well as shopper marketing tactics. She is proud to have led marketing strategy and execution for a myriad of initiatives across new store openings, new product launches as well as ideating and executing successful incremental sales growth initiatives throughout her 15+ years in marketing.
Kristal is a native Texan who currently resides in Chicago. She is a University of Arkansas Alum where she ran Track & Field for the Arkansas Razorbacks.