Julia is an established commerce media strategist known for driving innovation across the path-to-purchase taking a results-oriented approach. She has 15+ years experience both client and agency side driving growth in retail media, connected commerce, experiential and integrated marketing solutions. She has a passion for innovation and has a proven track record of delivering first to market ideas for brands and retailers leveraging technology to unlock new commerce models and removing purchase barriers.

Julia has been with The Mars Agency nearly 8 years and leads the Media Strategy practice, focused on development and delivery of best-in-class Consumer Promotion and National Shopper Marketing media strategies and plans for all clients at the agency. She recently was awarded the 2022 Path to Purchase Institute's Women of Excellence Award in the Innovation category.

Julia holds a MBA from New York University Stern School of Business and a BA from Drew University. On her spare time, Julia can be found either cheering for or coaching her 10-year old son and 11-year old daughter’s sports teams or enjoying a glass of wine with her husband, friends and family.
After starting her career on Wall Street, Julia spent 10 years client side within the home improvement industry developing their color technology platform, launched their DTC Ecommerce business, and oversaw their retail marketing for the independent hardware channel. Julia has been with the agency over 6 years and leads the development and delivery of best-in-class Consumer Promotion and Shopper Marketing media strategies and plans for key agency clients.

Julia holds a MBA from New York University Stern School of Business and a BA from Drew University. On her spare time, Julia can be found either cheering for or coaching her 9-year old son and 10-year old daughter’s sports teams or enjoying a glass of wine with her husband, friends and family.