Vp of Sales
Rachel Bennington is VP of the CPG Team at GroundTruth, the leading location-based marketing and ad technology company. Rachel is responsible for the growth of GroundTruth’s top CPG relationships, providing performance-driven, digital marketing solutions to help best serve clients based on their current challenges and opportunities. She also oversees the growth and development of our CPG vertical, guiding a team of top-performing sales executives. A few solutions that Rachel helped bring to GroundTruth’s CPG product portfolio are in-stock targeting, sales lift optimization, guaranteed incremental return on ad spend, and Walmart OPD audience specific targeting solutions. Before becoming a Managing Director, Rachel set up the first GroundTruth office in Bentonville, Arkansas. She has driven expansive growth in the market, more than doubling sales YoY and exceeding expectations for this market. When starting her career at GroundTruth, Rachel brought with her 15 years of selling and managing experience in industries ranging from Pharma to Direct to Consumer. Rachel is based in Bentonville, Arkansas, where she lives with her husband and three children, and has a dual degree in Marketing and Human Resource Management, with a Minor in Leadership Studies from Kansas State University.
Maximizing Your Media Mix: The New Marketer’s Approach to Retailer Strategies