As the Head of Strategy for the CVS Media Exchange (CMX) business, Kelly is responsible for vetting and establishing the future vision of the retail media network to bring increased value to advertising partners through more accountable media. She also leads efforts to expand CMX via non-traditional application in new spaces and orchestrates coordination with CVS merchandising teams.

Prior to joining CVS Health, Kelly spent over a decade at Kroger most recently playing a leadership role in the maturation of their retail media network. Kelly has a strong background in data-driven CPG and retail business strategy, customer insight platforms and digital media.