Senior Brand Manager, Digital Capabilities
Jonathon has been leading brands through the changing digital landscape for over 10 years. From content strategies for Rubbermaid, to eCommerce price & pack architecture on Cottonelle, to growing Huggies market share on Instacart, Jonathon enjoys tackling today’s digital issues facing brands. In his current role within Shopper Marketing at Kimberly-Clark Jonathon is addressing the dynamics of Retailer Media such as how much to spend, where to spend, on what tactics, and how to define success across the portfolio of brands.
How to Measure, Organize and Grow During the Retail Media Explosion