Director, Commerce Media
The Mars Agency
Eric Pankratz knows how to build and foster successful relationships with brands and retailers — a crucial strength in his success as a retail media expert. He began his career at Target Corp, leading omnichannel marketing initiatives on both merchandising and marketing teams. In agency roles, he has led digital media teams to deliver incremental sales ROI and foot-traffic for retail clients through hyper-local geo targeting focus and has successfully leveraged digital media to drive brand conversion across retailers. Eric consistently creates strong teams by actively collaborating with clients, internal and external partners. He currently steers digital media strategy across clients at The Mars Agency, growing strategic partnerships and driving conversion at Target and Best Buy from our Minneapolis hub.
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