Katie Vogt is the head of Media Planning and Execution for Walgreens Advertising Group (wag) where she leads a team of specialists in developing and deploying customized, first-party data-driven advertising campaigns for Fortune 500 marketers – onsite, offsite, instore and with premier social and programmatic platforms and more. Katie’s expertise spans audience and channel strategies, in-flight optimization and omni-channel attributed sales measurement that proves customer-led activations effectively drive return. Since the start of her career, Katie has worked with customer data to optimize merchandising and marketing activations at retail. Prior to Walgreens, she worked at dunnhumby, leading supplier engagements to harness the power of customer data to make better decisions.