As co-founder and CRO of AdAdapted, Molly McFarland has spent more than a decade building the company by being singularly focused on creating innovative advertising solutions for CPG brands. A native of Maine and graduate of Tulane, Molly began her career as a marketing professional and has since grown into an impressive, inventive, and charismatic founder of a fast-growing adtech company that has appeared on the Inc. 5000 the last three years. Molly brings expertise in the mobile advertising environment, shoppable media solutions and extensive knowledge on how to reach consumers in an ever-changing ad space.

As a leader in the industry, Molly empowers top CPG brands, agencies and retailers to enhance their behavioral targeting capabilities. The AdAdapted platform is built with CPGs and retailers in mind, offering a strategic approach to aligning CPG brands with category relevant consumers and creating a data-driven connection based upon prior engagement and activity. Molly understands the unique needs of CPG brands and how they can drive consumer decisions with informed behavioral targeting.