As Director, Insights, Melissa Myres manages a team of account managers who are responsible for maximizing the value CPG clients receive from long-term investment in 84.51° Stratum and other tools to influence their business decisions. She partners with data scientists and product management to deliver industry-leading solutions to clients and the market that solve the needs of today and tomorrow.

Melissa joined 84.51° in 2020 as an insights account manager, where she managed a portfolio of CPG clients helping them translate data and insights into strategy.

Prior to joining the company, Melissa spent more than 11 years at Procter & Gamble selling a variety of brands to retailers across multiple channels.

Melissa graduated from the Kelley School of Business at Indiana University with a major in marketing and management and a minor in biology. She resides in the Chicagoland area with her husband, Grant; two kids, Finley and Laurel; and two cats, Pickles and Peach. She serves as a DuPage County Election Judge and is an alumnae of Delta Gamma women's fraternity.