Full Name
Katie Fields
Job Title
Senior Category Leadership Advisor
Kraft Heinz
Speaker Bio
Katie leads category management initiatives for the Kraft Heinz Meats business on the Kroger Sales Team. She is responsible for advising her customer on the optimization of their assortment, shelving, and shopper experience through objective and actionable insights. In her seven years with Kraft Heinz, she has provided insights and guidance across all of Kraft Heinz’s categories for the Kroger Sales Team allowing her to bring a unique perspective and understanding to Kroger’s business.

Prior to her work at Kraft Heinz, Katie managed NIH research studies at Cincinnati Children's Hospital. She graduated from the University of Cincinnati with a BA in Psychology and a minor in Business and she later went on to earn her master’s degree in Health Administration. Her background in research and interest in human behavior allows her to think differently about consumer insights and keep the shopper top of mind.
Katie Fields