Lee Peterson has gathered more than 30 years of experience during his tenures as a retailer, strategist and a public speaker. These experiences have also made him a leading voice in the future of retail.
Lee brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. He offers a well-rounded and informed dialogue on advanced customer experience, and believes that stores have a crucial role in the new dawn of retail.
At WD Partners, he has led teams of creatives working on branded experiences for Best Buy, Gatorade, Pepsi, Whole Foods, Stop & Shop, 7-Eleven, Walmart, The Home Depot, Media Market in Spain, and E-Mart in Korea.
Lee’s list of globally recognized clients include Samsung, CVS, New Balance, Luxottica and Target. He has been quoted and featured in The New York Times, The Washington Post, Fast Company, RetailWire, Bloomberg, and Forbes, as well as Chain Store Age.