Name
Educating the Organization on E-Commerce and Developing Capabilities for Success
Date & Time
Wednesday, May 6, 2020, 11:15 AM - 12:00 PM
Speakers
Keith Anderson - Profitero
Wayne Duan - Constellation Brands
Byron Gilstrap - Kellogg's
Sara Goucher - Molson Coors
Jen Reiner - Del Monte Foods
Irene Shtrulis - The Coca-Cola Company
Wayne Duan - Constellation Brands
Byron Gilstrap - Kellogg's
Sara Goucher - Molson Coors
Jen Reiner - Del Monte Foods
Irene Shtrulis - The Coca-Cola Company






Description
Omnicommerce
The CPG landscape is beset from all sides by rapidly changing technologies, marketplace disrupters and increasingly empowered shoppers. Organizations need to adjust and evolve
to keep pace — and the first step is enlisting support from all functions. In this session, a group of e-commerce leaders will share the obstacles they faced and the successes they
achieved as they built e-commerce capabilities at their companies. Attendees will learn effective business strategies and best practices for execution to help them navigate their
own company's e-commerce journey now and into the future.