Name
Educating the Organization on E-Commerce and Developing Capabilities for Success
Date & Time
Wednesday, May 6, 2020, 11:15 AM - 12:00 PM
Speakers
Keith Anderson - Profitero
Wayne Duan - Constellation Brands
Byron Gilstrap - Kellogg's
Sara Goucher - Molson Coors
Jennifer Reiner - Del Monte Foods, Inc
Irene Shtrulis - TCCC
Wayne Duan - Constellation Brands
Byron Gilstrap - Kellogg's
Sara Goucher - Molson Coors
Jennifer Reiner - Del Monte Foods, Inc
Irene Shtrulis - TCCC
Description
Omnicommerce
The CPG landscape is beset from all sides by rapidly changing technologies, marketplace disrupters and increasingly empowered shoppers. Organizations need to adjust and evolve
to keep pace — and the first step is enlisting support from all functions. In this session, a group of e-commerce leaders will share the obstacles they faced and the successes they
achieved as they built e-commerce capabilities at their companies. Attendees will learn effective business strategies and best practices for execution to help them navigate their
own company's e-commerce journey now and into the future.