Shopper Engagement

Learn more about how Keebler partnered with Make a Wish to bring magic to the cookies shopper not only in-store but along the full path to purchase. As Millennials and Gen Z have more
positive impressions of brands who work with social causes, we’ll dive into how Keebler authentically engaged with the shopper through the Make A Wish partnership on social media, in the press, and directly through top customers to drive sales growth.

Take-Aways:
•   Discover how integrating all disciplines of Shopper Engagement – in-store, public relations, social media, cause marketing, and customer specific – drives brand growth & campaign success
•   Consider ways to activate using cause marketing along the full path to purchase
•   Understand how to take a national campaign and customize for success at different retailers