Lauren Ruis is the Consumer Engagement Manager at Ferrara Candy Company. In this role, she works across Ferrara’s iconic confectionery & cookie brands including Trolli, SweeTarts, Keebler, Black Forest, & Nerds developing Big Bet programs that drive consumer engagement along the path to purchase. She has over ten years’ experience working across various disciplines in marketing including brand marketing, consumer promotions, market research and shopper marketing. Lauren has her MBA from the Kelley School of Business at Indiana University and holds an undergraduate degree from Lehigh University.