Join leaders from Effie Worldwide for this customized, immersive program designed to inspire and educate brand and agency professionals about the drivers of effective marketing strategies. Effie’s approach is rooted in the organization’s 50 years of evaluating effective marketing: the Effie Framework for Marketing Effectiveness, award-winning case studies and its proprietary system of judging work from the world’s best-marketed brands. This session will be hands-on and participatory, with attendees engaging in a review and discussion of effective marketing cases. An on-site judging simulation will provide valuable insight and content to be shared via presentations and peer-to-peer exchanges. 

Attendees of the Effie Academy Learning Session will:

• learn core pillars and methods of driving effective marketing across industries, product categories and business challenges. 
• become grounded in Effie’s Framework for Marketing Effectiveness. 
• gain tools to enrich their consumer engagements and initiatives through hands-on effectiveness learning.