Veronica is a brand architect who loves a good challenge. Throughout her career she has helped brands connect with their consumers, stand out and drive growth.
 
As Senior Vice President, Growth & Innovation at Effie Worldwide, Veronica is leading the development and expansion of educational and thought leadership programs focused on marketing effectiveness.
 
Prior to joining Effie, Veronica ran a successful marketing consultancy where she advised various early stage startups as well as established organizations like Superpedestrian and Morgan Stanley’s Institute for Sustainable Investing on their marketing strategies. 
 
In her role as Vice President of Marketing at Oscar Insurance, Veronica launched and scaled the health insurance startup, catapulting it into “unicorn” status.
 
Veronica started her marketing career as an Account person, working at some of the world’s top advertising agencies including BBDO, droga5, DDB, mcgarrybowen and FCB. While on the agency side, Veronica led marketing initiatives for over 25 companies and brands including Kraft, Procter & Gamble, Reebok, Pepsi, DirecTV and M&M’s Mars. Her marketing initiatives have won multiple industry awards including several Effie awards.