In its inception, the Path to Purchase Institute’s Council on Digital Shopper Marketing included brand professionals from leading brands with both Digital Shopper Marketing and E-Commerce responsibilities. As E-Commerce became more and more of a strategic priority within companies and distinct departments were formed, the P2PI E-commerce Council was established in early 2016.
Given the amount of crossover between Digital Shopper Marketing and E-Commerce and the opportunity for collective sharing of the two groups, we are excited to combine our next meeting, September 19 - 20 in Seattle, WA. Our friends at The Mars Agency have generously offered to host us at their E-Commerce Innovation Lab in downtown Seattle.
Day 1 - Wednesday, September 19
We start with lunch and plan to begin the meeting at approximately 12:30pm PST, continuing through the afternoon. To conclude Day 1, we will enjoy dinner at one of Seattle’s trendy downtown restaurants.
Day 2 - Thursday, September 20
The meeting will continue and conclude around lunch time. At the conclusion of the formal agenda, The Mars Agency will take us on a "field trip" to the Amazon GO Store. This is strictly optional, but a great chance to see this innovative retail format.
We hope that you will block the dates on your calendar and plan to join us for a fun adventure in the Pacific Northwest in Seattle on September 19 and 20.