As BOLD’s VP of strategic solutions, Melinda brings 14 years of experience in digital marketing, client development and strategic planning to the table. She drives business development and product innovation based on market demand for her clients.
Throughout her career, she has worked across many CPG brands – like Unilever and Kimberly Clark – and developed an incredible set of expertise. She also has direct experience working within the Walmart.com digital ecosystem and has clear insights into Walmart-specific strategies and marketing tactics.
She’s passionate about helping innovative, emerging CPG companies grow and being a champion for entrepreneurs. By staying at the cutting-edge of innovation and trends within the market, she’s able to lead change that drives efficiency and profitability. No matter the challenge or budget, she is laser focused on finding solutions that get results.