Jennifer is primarily focused on the CPG vertical for Optimad Media, a California based ad technology company in its 5th year. Jennifer has five plus years of experience focused solely on digital media activations supporting CPG companies with goals to grow business at retail. With an additional 5 years of experience in cause marketing & executive leadership in the non-for-profit sector, she has a unique desire to ensure all marketing efforts fulfill a need, bridge a gap and provide a holistic approach leading to tangible results. Jennifer is a native Arkansan. She earned a degree in Advertising & Public Relations from the University of Arkansas.