Wednesday, February 21, 2018

6:00PM - 9:00PM

 

 

Thursday, February 22, 2018

8:30AM - 3:30PM

Joint Networking Drinks & Dinner with The Council on Digital Shopper Marketing at Mexican Sugar, 7501 Lone Star Drive B150 Plano, TX 75024

 

Council Meeting at Shoptology 

 

 

 

 

 

Guest Speaker: Whyte Spyder

 

 

 

Content Exploration 1: Customer Deep Dive Walmart

 

 

 

 

 

 

 

Content Exploration 2: Product Pack Optimization

 

 

Content Exploration 3: Fresh Foods in E-commerce

 

 

Content Exploration 4: Measurement and Content Standards

 

 

 

Content Exploration 5: Around the Table

 

 

 

 

 

Facilitator-led intro and welcome. Review of agenda and flow. 

 

Around the table discussion. Each member come prepared to share recent wins since our meeting in August. 

 

Eric Howerton from WhyteSpyder will share how they are helping Walmart and their suppliers win the omni-channel retail war by creating optimized/enhanced/expanded data and content.

 

• How teams can best work together
• Best Practices
• Role of shopper marketing
• How are teams structured?
• Come prepared to share examples

• Are you developing special packs for E-comm?
• What is working….lessons learned?
• Katrina Plummer from Mondelez to share case study 

• Who is doing Fresh well in the E-commerce world?
• Are you able to quantify success? 

General Mills to help facilitate discussion on measurement and content standards.

 

• Google Shopping
• Mobile Hero Images
• 1Worldsync and Target
• E-commerce Content Manager
• Upcoming Industry Events to attend
• 3P Platforms

Capture topic areas or approaches for next session. 

Close out any open items and provide next steps and timing for group.