Hosted by:
7800 Dallas Pkwy, Suite 600
Plano, TX 75024
Wednesday, February 21, 2018
6:00PM - 9:00PM
Thursday, February 22, 2018
8:30AM - 3:30PM
Joint Networking Drinks & Dinner with The Council on Digital Shopper Marketing at Mexican Sugar, 7501 Lone Star Drive B150 Plano, TX 75024
Council Meeting at Shoptology 

E-Commerce Council Meeting Agenda

Welcome and Introductions
2017 Wins
Shoptology Share
Guest Speaker: Whyte Spyder
Content Exploration 1: Customer Deep Dive Walmart
Content Exploration 2: Product Pack Optimization
Content Exploration 3: Fresh Foods in E-commerce
Content Exploration 4: Measurement and Content Standards
Content Exploration 5: Around the Table
Next Meeting Topics
Wrap and Close
Facilitator-led intro and welcome. Review of agenda and flow. 
Around the table discussion. Each member come prepared to share recent wins since our meeting in August. 
Our gracious hosts, Shoptology, will share their perspective and latest insights in the world of E-commerce.
Eric Howerton from WhyteSpyder will share how they are helping Walmart and their suppliers win the omni-channel retail war by creating optimized/enhanced/expanded data and content.
Interactive Discussion on Walmart Grocery (click and collect) , and What are you seeing?
  • How teams can best work together
  • Best Practices
  • Role of shopper marketing
  • How are teams structured?
  • Come prepared to share examples
  • Are you developing special packs for E-comm?
  • What is working….lessons learned?
  • Katrina Plummer from Mondelez to share case study 
  • Who is doing Fresh well in the E-commerce world?
  • Are you able to quantify success? 
General Mills to help facilitate discussion on measurement and content standards.
  • Internal processes
  • Google Shopping
  • Mobile Hero Images
  • 1Worldsync and Target
  • E-commerce Content Manager
  • Upcoming Industry Events to attend
  • 3P Platforms
Capture topic areas or approaches for next session. 
Close out any open items and provide next steps and timing for group.
Hotel Reservations:
There is a large selection of hotels located near the Shoptology offices. Below are a few we suggest.
Please note: We recommend booking your room(s) now to secure your reservation.
6853 North Dallas Parkway
Plano, TX 75024
7500 Parkwood Blvd.
Plano, TX 75024
6007 Legacy Drive
Plano, TX 75024