Agenda & Location: Northwest Arkansas Shopper Marketing Excellence Share Group

8:00AM - 8:30AM - Breakfast

8:45AM - 9:15AM - How to Survive and Even Thrive in an Era of High Expectations

Matt Tilley, Sr. Director, Marketing, Valassis Digital

9:15AM - 10:00AM - How Content Goes Beyond the Product

Frank Ogura, Staff Product Manager - Content Acquisition, Walmart

10:00AM - 10:15AM - Break

10:15AM - 10:45AM - Case Study: Walmart Royal Wedding Promotion

Melissa Meredith, Director, Shopper Marketing, Meredith

10:45AM - 11:15AM - The Role of Influencer Marketing in Accelerating the Path to Purchase

Bill Sloan, National Director of Shopper Marketing, Linqia

11:15AM - 11:30AM - Recap & Discussion

11:30AM - 12:30PM - Lunch

12:30PM - 1:00PM - Case Study: Del Monte Multivendor Back to School Promotion

1:00PM - 1:30PM - Amazon, Walmart and the Emerging Online Full Assortment Grocery Channel

Ken Cassar, VP, Principal Analyst, Slice Intelligence

1:30PM - 2:00PM - Group Discussioon

2:00PM - 2:15PM - Break

2:15PM - 4:20PM - Structured Networking

4:20PM - 4:30PM - Wrap-Up

4:30PM - 5:30PM - Closing Reception