With the role of the brick-and-mortar store changing, it’s imperative for retailers to optimize the experience for shoppers. The Ghirardelli Chocolate Co., therefore, undertook research in collaboration with Behaviorally to gain a comprehensive understanding of what drives decision-making in the premium chocolate aisle. A Behaviorally executive and Laura Rink, director, category management, Ghirardelli Chocolate Co. will explain how using best-in-class virtual tools combined with the state-of-the-art ShopperLab, which mimics retail environments to connect with the consumer at the First Moment of Truth, can help brands and retailers optimize their layouts and in-store experience for shoppers.
Attendees will:

• Uncover which store elements have the biggest influence on shopper behavior.
• Identify key shelving principles and underlying behavior drivers.
• Learn how to apply principles to design category layouts that drive growth.