The grocery retail landscape has been transformed by the explosion of e-commerce, the ongoing pandemic, and growing economic pressures. Shoppers are responding by evolving their routines, adopting new methods of shopping, and putting different products in their carts. In an environment in which shopper behavior is changing faster than ever before, CPGs must transform how they create actionable insights to move with speed and confidence. In this presentation, 84.51° and PepsiCo will share how they’ve partnered to put a new level of access to the industry’s best omnichannel data in the hands of PepsiCo’s leading data scientists to create new science-led shopper strategies. They will share learnings gained from approaching burning questions from new angles, best practices in connecting analytics to business strategy, and advice for others looking to elevate the impact of their data science.