New solutions now exist to meet the many growing demands of CPG marketing and changing customer needs. In the past, most CPG marketing KPIs focused on awareness or consideration, but new capabilities have unlocked powerful sales KPI solutions. Since we know the consumer funnel isn’t static, we are seeing an evolution in CPG marketing strategy, which is full funnel. This full funnel CPG marketing approach is working to drive positive business results across awareness, consideration and sales.

Pinterest, in partnership with Pernod Ricard and the Path to Purchase Institute, will showcase the benefits of a full funnel marketing approach through strategic planning, execution at scale and successful measurement to truly change how we do our jobs and evolve CPG marketing.