As prices continued to soar, shoppers look for ways to keep more money in their wallets. That results in shrinking cart sizes, fewer impulse buys, and an increase in private-label purchases. How can we, as shopper marketers, combat these changes in behavior to remain relevant, acquire loyal customers and continue to drive increased sales? In this session, we will discuss ways to use engagement to keep brands and retailers top of mind as inflation rises, and how to leverage the power of the modern brand and shopper value exchange to win over consumers while building long-term shopper loyalty.
- Review the impact of inflation and how it has manipulated and shifted consumer purchasing behaviors.
- Explore strategies to engage consumers at all touchpoints of the shopping journey.
- Learn techniques to harness the power of the new value exchange in order to attract consumers, drive sales, and build loyalty for your brand and product.