Greg Arseneau
Shopper Marketing Manager – Omnichannel & Pure Play
Barilla
Greg has 12+ years of CPG experience across brand management, shopper marketing and digital commerce. As a Shopper Marketing Manager at Barilla, Greg is responsible for developing strategies to drive visibility, engagement and conversion throughout the purchase decision journey across Barilla’s strategic omni-channel & pureplay customers. Greg works closely with agencies and vendors to optimize campaign strategies in order to grow share and create value for brands & retailers.
Greg Arseneau