Thursday, October 20, 2022, 8:00 AM - 8:25 AM
The Sunny Future of Cannabis

The cannabis industry has seen meteoric growth in recent years, spurred by the legalization of recreational use across the U.S. Combined U.S. medical and recreational cannabis sales could reach $33 billion by the end of 2022, with retail cannabis sales projected to surpass $52 billion by 2026. With legal cannabis products poised to become the largest growing new CPG segment in the U.S., companies are seizing this opportunity with the launch of exciting new brands and retail concepts. Enter Cresco Labs, which currently operates 50 Sunnyside cannabis dispensaries with plans to expand to 150 locations by 2023 — giving them the largest footprint in the industry. Join CPG marketing veteran Cory Rothschild, now National Retail President of Cresco Labs, for a discussion that explores the origin story of the company’s cannabis brands and retail business, how they’re expanding their customer base, driving innovation at retail and redefining the future of commerce marketing.