Patrick Kelly
VP, Product + Design
84.51
As VP of Product + Design, Patrick oversees 84.51° Commercial Insights & Merchandising Analytics products. His team is responsible for building leading insights product offerings for The Kroger Company, consumer-packaged-goods, and other retail ecosystem clients and partners.

Through his partnership with Kroger, Patrick helps to build scalable technology to drive insights and science across the Kroger merchandising organization. Additionally, he plays a key leadership role in many of the data and capability partnerships and new ventures to help grow and expand the footprint of 84.51° in the marketplace.

Patrick rejoined 84.51° in 2019 after stints at Label Insight and SPINS in roles spanning data science, technology sales, and product leadership. He began his career a decade ago at dunnhumbyUSA as a data scientist.

Patrick holds a Bachelor’s degree in Applied and Computational Mathematics and Statistics from University of Notre Dame and his Master of Science in Analytics from the University of Chicago. He is an active supporter of Cradle Cincinnati, a local organization committed to helping every baby in Cincinnati live to celebrate their first birthday.
Patrick Kelly