The data science transformation and the rapid pace of technology innovation is providing meaningful consumer insights along the path to purchase. AI, machine learning and other technologies continue to transform yesterday’s in-store shopping experience to the personalized, digital experience of tomorrow. 84.51° will give a behind-the-scenes look at the cutting-edge technology and data science innovation that is changing the shopping experience. Privy to customer behavior from nearly half of U.S. households and 96% of Kroger sales, 84.51° will provide an overview of the technology that is helping brands understand how to navigate the data science transformation and the path to purchase.