Cory Rothschild
National Retail President
Cresco Labs
Cory is a general management executive with expertise in building high-growth consumer products and retail.
As National Retail President of Sunnyside at Cresco Labs, Cory oversees one of the largest and most productive retail dispensary chains in the industry. He is responsible for the management and performance across all key departments, including regional operations, store development, planning, assortment, marketing, and e-commerce. Established in 2020, Sunnyside is expected to operate more than 130 stores by Q1 2023.
In his former role as the Senior Vice President & Head of Marketing at Cresco Labs, Cory was responsible for building and scaling the largest branded cannabis portfolio in the industry, developing the commercial pipeline and defining the communication and go-to-market priorities across the company's eight brands, in its ten geographies, for all consumer touch points. Cory also led the marketing of Sunnyside. During his tenure, the businesses have grew from $17M in 2018Q4 to an expected $1B run-rate.
Prior to joining Cresco Labs, Cory was a leader at PepsiCo within the Gatorade business unit, where he directed consumer engagement across integrated campaign communication, media planning and execution, branded content, and experiential activation. In 2015 and 2016, Cory helped guide the turnaround of Propel, a workout water brand, to become the fastest growing enhanced water in the category. Before his roles in brand marketing, Cory led portfolio strategy and private equity diligence as a founding member and Principal of the Consumer Practice at The Parthenon Group, a management consulting firm.
Cory has been honored as a 40 Under 40 by AdAge and Brand Innovators, and recognized as a Notable Executive in Marketing by Crain's Chicago Business. He is a graduate of Duke University and received his MBA from the Harvard Business School.
As National Retail President of Sunnyside at Cresco Labs, Cory oversees one of the largest and most productive retail dispensary chains in the industry. He is responsible for the management and performance across all key departments, including regional operations, store development, planning, assortment, marketing, and e-commerce. Established in 2020, Sunnyside is expected to operate more than 130 stores by Q1 2023.
In his former role as the Senior Vice President & Head of Marketing at Cresco Labs, Cory was responsible for building and scaling the largest branded cannabis portfolio in the industry, developing the commercial pipeline and defining the communication and go-to-market priorities across the company's eight brands, in its ten geographies, for all consumer touch points. Cory also led the marketing of Sunnyside. During his tenure, the businesses have grew from $17M in 2018Q4 to an expected $1B run-rate.
Prior to joining Cresco Labs, Cory was a leader at PepsiCo within the Gatorade business unit, where he directed consumer engagement across integrated campaign communication, media planning and execution, branded content, and experiential activation. In 2015 and 2016, Cory helped guide the turnaround of Propel, a workout water brand, to become the fastest growing enhanced water in the category. Before his roles in brand marketing, Cory led portfolio strategy and private equity diligence as a founding member and Principal of the Consumer Practice at The Parthenon Group, a management consulting firm.
Cory has been honored as a 40 Under 40 by AdAge and Brand Innovators, and recognized as a Notable Executive in Marketing by Crain's Chicago Business. He is a graduate of Duke University and received his MBA from the Harvard Business School.
